About
Karmen’s (@TANGKARMEN) journey has always been fuelled by creativity, curiosity, and a love of storytelling. After years of building brands, she pivoted towards work that felt more authentic, embracing a holistic approach to well-being. Now a fully qualified Nutritional Therapy Practitioner (NTP), she operates at the intersection of food and health.
Alongside her marketing career, Karmen modelled and cultivated an engaged online community, sharing her passion for food, home interior and travel. Today, she crafts high-impact digital content that helps brands (RIMOWA, Little Farms, The EDITION, Dyson, SAMSUNG) forge genuine connections, delivering visually compelling stories with intention and substance.
She is also the founder of Good For You - a platform dedicated to nourishing recipes, practical nutrition guidance, and spotlighting the best dining experiences in Singapore and beyond.
Karmen’s path shows that careers, like people, evolve. As a multihyphenate, she continues to blend storytelling, wellness and culture in ways that feel purposeful, grounded and inspiring.
Karmen’s Mission
To inspire others to embrace nourishment and wellness, unlocking the healing power of food to help them look, feel, and live their best.
This mission became even more personal after a serious health scare that required lung surgery, followed by a close family member’s cancer diagnosis. These experiences reshaped her perspective, deepening her commitment to nutritional literacy and holistic health education.
As a Nutritional Therapy Practitioner (NTP), Karmen offers nutrition coaching, bridging the gap between digital content and real-world wellness guidance. Whether through engaging content, brand collaborations, or personalised nutrition support, she hopes to make wellness more accessible, enjoyable, and sustainable.
