Hilton Hotel Kuching — Story-Led Brand Trip

Aug 2025

Invited as one of four Singapore KOLs, I partnered with Hilton Kuching on a destination storytelling trip to spotlight the hotel as the gateway to Sarawak. I crafted a narrative arc across arrival, riverside views, room and breakfast moments, local markets, and nature-led experiences—tying each scene back to Hilton’s hospitality. Deliverables included a carousel post and IG Stories with saveable tips and clear CTAs. The content deepened awareness in the Singapore traveller segment and provided the brand with evergreen assets designed for easy reposting and whitelisting.